The Perfect Daughter


Here is a great spot for Promart Homecenter – most ads for hardware/home improvement depict do-it-yourself montages that inevitably transform where you live. Fahrenheit DDB in Lima, however, decided to take a brand new approach through the art of story telling.

The creative is so strong in this video that they didn’t even need to include dialogue to get their message across.

This well deserving spot won a silver Lion in Film last week at Cannes.


Russ Morgan Written by:

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