This video is based off a spectacular creative concept. It is simple & something that everyone can relate to. It comes as no surprise that is one of the most highly shared videos of the week.
The fashion company Wren commissioned a video to help showcase their fall line up. The beauty of this execution is that it is not overtly branded; they managed to demonstrate the values and emotions associated with their brand without having to plaster their logo everywhere. Moreover, they managed to create an extremely piece of compelling content in an age when great content can spread like wildfire.