IBM on brand

IBM on Brand
How a company frames itself is of critical importance to any organizational strategy. Too often companies narrowly define themselves based on their core product alone, which is often short sighted and can prove to be detrimental – Blockbuster Video is a perfect example of this.

he video below, as narrated by IBM’s SVP of Marketing Communication, takes us through how they approach their brand and frame their company.

Russ Morgan Written by:

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