After seeing this slide share, “How Google Works” was immediately added to my to read list.
North Face pulled off an amazing stunt in a pop-up store in South Korea. When unsuspecting customers entered the store, the floor eventually disappeared forcing the customers to transform into rock climbers. Then, when a 30 second timer appears they were forced to take a leap of faith to retrieve an challenge-worthy prize.
Well done North Face…well done.
I’ve read the Lean Start Up ages ago, and I plan on adding the Lean Analytics follow-up book into my collection as soon as possible. This is a spectacular video showcasing what is involved in properly understanding how your business is performing. This content is geared to early-stage organizations, but the lessons can be applied to a company at any stage.
Although this video is quite lengthy, I can assure you it is well worth it.
Here is a great spot for Promart Homecenter – most ads for hardware/home improvement depict do-it-yourself montages that inevitably transform where you live. Fahrenheit DDB in Lima, however, decided to take a brand new approach through the art of story telling.
The creative is so strong in this video that they didn’t even need to include dialogue to get their message across.
This well deserving spot won a silver Lion in Film last week at Cannes.
Here is a great piece of content that Cat released a couple of months ago – Cat machines versus the world’s largest Jenga game.
This video combines the nostalgia of Jenga with pure curiosity; we want to know if these big machines can accomplish this astonishing feat. Whilst entertaining, the underlying message is clear – Cat sells precision equipment.
If you work in the world of marketing & promotions, then this video is for you. This has everything you need when it comes to promoting a product or service.
Vodafone has launched spectacular campaign that puts quality content before cheesy advertising taglines. There newest campaign “Firsts“ captures real people experiencing things for the first time. From multi-sensory firework displays to the first female fight club in India, Vodafone was able produce content that anyone can relate to.. the joy and wonder of experiencing something for the first time.
Below are just a couple of the videos that I enjoyed and I encourage you to visit Firsts.com to see all of their content.
An & Ria’s #First Flight
Ota’s #First Big Rocket
A great video that pokes fun of so many ads we see today. The best part is that this ad is for a company that sells stock footage. I am not sure if it is the best way to attract new customers, but it definitely got my attention.