To read list: How Google Works

Google

After seeing this slide share, “How Google Works” was immediately added to my to read list.

North Face challenges customers in Korea

NorthFace

North Face pulled off an amazing stunt in a pop-up store in South Korea. When unsuspecting customers entered the store, the floor eventually disappeared forcing the customers to transform into rock climbers. Then, when a 30 second timer appears they were forced to take a leap of faith to retrieve an challenge-worthy prize.

Well done North Face…well done.

Look up

Look up

This spoken-word video provides great perspective on the truly mobile world that we now live in. I feel that the message in this video is important especially when theme-parks in China introducing mobile-messaging lanes.

Lean Analytics: a must watch

Lean

I’ve read the Lean Start Up ages ago, and I plan on adding the Lean Analytics follow-up book into my collection as soon as possible. This is a spectacular video showcasing what is involved in properly understanding how your business is performing. This content is geared to early-stage organizations, but the lessons can be applied to a company at any stage.

Although this video is quite lengthy, I can assure you it is well worth it.

The Perfect Daughter

Daughter

Here is a great spot for Promart Homecenter – most ads for hardware/home improvement depict do-it-yourself montages that inevitably transform where you live. Fahrenheit DDB in Lima, however, decided to take a brand new approach through the art of story telling.

The creative is so strong in this video that they didn’t even need to include dialogue to get their message across.

This well deserving spot won a silver Lion in Film last week at Cannes.

Source: AdWeek.com

Giant Jenga!

Jenga

Here is a great piece of content that Cat released a couple of months ago – Cat machines versus the world’s largest Jenga game.

This video combines the nostalgia of Jenga with pure curiosity; we want to know if these big machines can accomplish this astonishing feat. Whilst entertaining, the underlying message is clear – Cat sells precision equipment.

Put a lid on it

Coke

Coca-Cola introduces new lids to extend the useful life of their packaging. They are currently piloting with 40,000 caps in Vietnam & will then be rolling it out across Asia.

Great move by a phenomenal brand.

Game changer

Game Changer

If you work in the world of marketing & promotions, then this video is for you. This has everything you need when it comes to promoting a product or service.

Firsts

Ota

Vodafone has launched spectacular campaign that puts quality content before cheesy advertising taglines. There newest campaign Firsts captures real people experiencing things for the first time. From multi-sensory firework displays to the first female fight club in India, Vodafone was able produce content that anyone can relate to.. the joy and wonder of experiencing something for the first time.

Below are just a couple of the videos that I enjoyed and I encourage you to visit Firsts.com to see all of their content.

An & Ria’s #First Flight

Ota’s #First Big Rocket

A generic brand video

Generic

A great video that pokes fun of so many ads we see today. The best part is that this ad is for a company that sells stock footage. I am not sure if it is the best way to attract new customers, but it definitely got my attention.