How to save a baby from the chokeables


A handful of Chokeables, brought to you by St John Ambulance, walk you through how to save a baby from choking. A clever execution with a simple message.

Phone blocks is here.


The much anticipated Phone Blocks, the modular mobile phone company, is finally ready for launch. With some spectacular partners, like Google, I look forward to seeing how the market reacts…let’s just say, I want one.

For the love of Doritos.


A great ad designed to raise awarness about some important issues. While I don’t want to ruin the surprise, I encourage you to read more here.

To read list: How Google Works


After seeing this slide share, “How Google Works” was immediately added to my to read list.

North Face challenges customers in Korea


North Face pulled off an amazing stunt in a pop-up store in South Korea. When unsuspecting customers entered the store, the floor eventually disappeared forcing the customers to transform into rock climbers. Then, when a 30 second timer appears they were forced to take a leap of faith to retrieve an challenge-worthy prize.

Well done North Face…well done.

Look up

Look up

This spoken-word video provides great perspective on the truly mobile world that we now live in. I feel that the message in this video is important especially when theme-parks in China introducing mobile-messaging lanes.

Lean Analytics: a must watch


I’ve read the Lean Start Up ages ago, and I plan on adding the Lean Analytics follow-up book into my collection as soon as possible. This is a spectacular video showcasing what is involved in properly understanding how your business is performing. This content is geared to early-stage organizations, but the lessons can be applied to a company at any stage.

Although this video is quite lengthy, I can assure you it is well worth it.

The Perfect Daughter


Here is a great spot for Promart Homecenter – most ads for hardware/home improvement depict do-it-yourself montages that inevitably transform where you live. Fahrenheit DDB in Lima, however, decided to take a brand new approach through the art of story telling.

The creative is so strong in this video that they didn’t even need to include dialogue to get their message across.

This well deserving spot won a silver Lion in Film last week at Cannes.


Giant Jenga!


Here is a great piece of content that Cat released a couple of months ago – Cat machines versus the world’s largest Jenga game.

This video combines the nostalgia of Jenga with pure curiosity; we want to know if these big machines can accomplish this astonishing feat. Whilst entertaining, the underlying message is clear – Cat sells precision equipment.

Put a lid on it


Coca-Cola introduces new lids to extend the useful life of their packaging. They are currently piloting with 40,000 caps in Vietnam & will then be rolling it out across Asia.

Great move by a phenomenal brand.